Print advertising may seem old-fashioned in our digital age, but it still has a lot to offer businesses looking to reach their target audience in a local market. Even though we offer both print and digital advertising, print offers a number of advantages over digital advertising. Here are some of them:
North Ogden Connection is published by Connection Publishing
Tangible: Print ads are physical, tangible items that can be held and examined by the reader. This makes them more memorable than digital ads, which can be easily ignored or forgotten. Print is consumed slower and it has been shown to leave a stronger impression in our minds vs digital ads that can be accompanied by a lot of other noise. People remember brands and messages better when they read it on paper vs on a screen.
Credibility: Many readers still perceive print advertising as more trustworthy than digital sources. This is because print ads are often associated with established, reputable publications, whereas digital ads can be seen as spammy or intrusive. Print is actually growing in one key segment. Hyper-local community magazines like Connection magazines.
Targeting: Print advertising allows businesses to target specific geographic areas or demographics with greater precision than digital advertising. For example, a local magazine can be used to reach customers in a specific neighborhood or community. We have magazines that cover North Ogden, Roy, Syracuse, Clearfield and Western Weber County Utah. We put local content in each magazine and it makes our readers fall in love with their community through the magazines.
Longevity: Print ads can have a longer lifespan than digital ads, which can disappear from view as soon as the user scrolls past them. A print ad in a magazine, for example, can be seen and referred to by readers for months or even years after publication. Our magazines are known to have great shelf life. People use our Calendar of Events to know what is happening in the community. They also keep our recipes and meal plans on hand to use in their kitchens. We also write about the people and experiences of our community which makes people want to keep and refer back to, this gives our magazines a long shelf life. They are also beautiful so people keep them on their counter or on the coffee table.
Engaging: Print ads often require more engagement from the reader than digital ads. This is because the reader must physically interact with the ad by turning the page, which can lead to greater attention and recall. It also is not as easy to request information. Though this might seem like a disadvantage, it is actually a great way to screen for the best customers. Our clients often report that their best quality customers who are easiest to do business with and have the most likelihood to be able to afford premium services are those that call from the magazines.
Branding: Print ads can be an effective tool for building brand recognition and trust. A well-designed print ad can convey the values and personality of a brand in a way that digital ads often can’t. Because of greater recall and the tie in to being part of a community, print ads are a wonderful way to make sure your community knows who you are and what you do.
Of course, print advertising is not without its challenges. Print ads can be expensive to produce and distribute, and they require careful planning and targeting to be effective. However, for businesses looking to stand out in a crowded digital landscape, print advertising can offer a valuable layer to their marketing that engages readers and builds brand loyalty.
At Connection Publishing, we specialize in hyper-local print advertising that reaches readers in Northern Utah. Our magazines offer a trusted and credible platform for businesses to connect with their target audience, and our expert team can help you design and place ads that make an impact. Contact us today to learn more about how print advertising can benefit your business.