Understanding Cost Per Lead (CPL): What You Need to Know
“What’s a good cost per lead (CPL)?” The answer varies depending on your business goals and marketing effectiveness.
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Ryan Spelts' Blog for Marketers and Business Owners
Ryan Spelts
May 303 min
Your Business’s Foundation Rests on This Statement
When you know this statement, you can focus on creating content, marketing, and other communication that speaks directly to your audience.
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Ryan Spelts
May 143 min
Fix Your Homepage in 10 Easy Steps
The following 10 steps, adapted for your unique business, are a great way to allow your website homepage to guide...
49 views0 comments
Ryan Spelts
Apr 24 min
Don’t Compete at the Lowest Price
Wherever I go for the discount service, the cheapest option, the bottom of the proverbial barrel, I end up unhappy.
34 views0 comments
Ryan Spelts
Mar 123 min
Expertise to Get Things Right
No one knows your business better than you. The answer to great marketing begins with the people who know their business best.
14 views0 comments
Ryan Spelts
Feb 274 min
Low Competition, You Need to Educate – High Competition, You Need to Differentiate
This isn't about being the loudest, it’s about being the most trusted and standing out from the crowd.
25 views0 comments
Ryan Spelts
Jan 293 min
The Little Bakery - A Tale of how to get your Brand Story to stand out
Her brand story had woven itself into the fabric of the community, memorable and cherished because of—not in spite of—its repetition.
18 views2 comments
Ryan Spelts
Jan 153 min
Ok Boomer and Gen Xer - It’s Time
It is time for you and your business to get your digital house in order. You cannot wait any longer.
20 views2 comments
Ryan Spelts
Aug 1, 20237 min
The Short Cut – Low Hanging Fruit: Generating Leads – Part 2
Last week I talked about SEO, and how it can make you available when and where your target audience needs you most. The goal of SEO is to...
3 views0 comments
Ryan Spelts
Jul 5, 20231 min
Emotion Triggering Words for Advertising
When advertising, you need to use the right words to capture attention. People’s attention spans are shrinking and it is estimated that...
6 views0 comments
Ryan Spelts
Jun 30, 20235 min
When you have the right data, you can Choose Channels effectively
The next step in a Game-Changing Strategic Marketing Plan is to choose your channels and set a budget. There are so many channels to...
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Ryan Spelts
Jun 19, 20236 min
Crafting a Marketing Plan that Converts
Step 2: Know your Keywords and Competitors This week, I’m sharing how to do top level market research so you can win with your...
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Ryan Spelts
Jun 12, 20238 min
Level Up Your Local Small Business Marketing Strategy in 5 Simple Steps (Recommendation Engine)
Running a small business is challenging by itself. Figuring out how to market that business on top of everything else you are doing can...
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