Understanding Cost Per Lead (CPL): What You Need to Know
“What’s a good cost per lead (CPL)?” The answer varies depending on your business goals and marketing effectiveness.
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Ryan Spelts' Blog for Marketers and Business Owners
Ryan Spelts
May 303 min
Your Business’s Foundation Rests on This Statement
When you know this statement, you can focus on creating content, marketing, and other communication that speaks directly to your audience.
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Ryan Spelts
May 143 min
Fix Your Homepage in 10 Easy Steps
The following 10 steps, adapted for your unique business, are a great way to allow your website homepage to guide...
49 views0 comments
Ryan Spelts
Apr 24 min
Don’t Compete at the Lowest Price
Wherever I go for the discount service, the cheapest option, the bottom of the proverbial barrel, I end up unhappy.
34 views0 comments
Ryan Spelts
Mar 123 min
Expertise to Get Things Right
No one knows your business better than you. The answer to great marketing begins with the people who know their business best.
14 views0 comments
Ryan Spelts
Mar 53 min
If You’re Going to do Something, You Might as Well Do it Well
If you want good reviews, good referrals, and a good reputation, you must be good at what you do.
18 views0 comments
Ryan Spelts
Feb 274 min
Low Competition, You Need to Educate – High Competition, You Need to Differentiate
This isn't about being the loudest, it’s about being the most trusted and standing out from the crowd.
25 views0 comments
Ryan Spelts
Feb 193 min
Every Job Has "Washing Dishes"
When you act as a tough boss to yourself, you take care of whatever it is you hate, along with what you love, and you can find success.
59 views1 comment
Ryan Spelts
Jan 293 min
The Little Bakery - A Tale of how to get your Brand Story to stand out
Her brand story had woven itself into the fabric of the community, memorable and cherished because of—not in spite of—its repetition.
18 views2 comments
Ryan Spelts
Jan 234 min
Think Like a Customer and Convert Browsers Into Buyers
How to make your website flow and make sales much more effectively.
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Ryan Spelts
Jan 153 min
Ok Boomer and Gen Xer - It’s Time
It is time for you and your business to get your digital house in order. You cannot wait any longer.
20 views2 comments
Ryan Spelts
Dec 18, 20234 min
Do you even need SEO!?!
If your industry is highly competitive, SEO might be necessary to stay ahead of competitors.
26 views2 comments
Ryan Spelts
Dec 12, 20234 min